Key: answering the human questions that drive growth

Only staff who believe in what they do will be sincerely invested in their work. And solid beliefs require solid understanding of your Why, What, Where and How.

Key: identify, analyse and build the structures and cultures required to get you there.

Why?

What’s the purpose of your business? What’s the deeper meaning behind it all? This is something everyone in the organisation must agree on. It’s the birthplace of conviction and dedication.

Key: provide clarity.

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What?

What do you do to fulfil your purpose? What products do you offer, and what do you do to make them valuable? These are strategic choices for the long term.

Key: assume a customer-centric perspective to get them right.

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Where?

Where in time and space do you do what you do? And who does what? These matters are both strategic and tactical—the foundations of your business structure.

Key: combine strong leaders with clearly defined individual ownership.

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How?

How you do what you do should be clear to everyone—but it should also be open to challenges when your people see room for improvement. These are questions of individual behaviour as well as group dynamics.

Key: build a strong business culture, where new ideas are always welcome.

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Build your team

Nailed your Why, What, Where and How? Great! But when it comes to recruitment, what’s not communicated might as well not exist.

Key: ensure that your purpose, values and culture resonate with potential new talent.

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How do we work with you?

We operate on a customised basis, tailoring our programs, workshops and coaching seminars to individual organisations. Foundational concepts include:

  • Reason of Existence

  • Culture branding

  • Transformational leadership

  • Cascading responsibility

  • Key: Behavior DISC

Send us a message

We’re launching our new, comprehensive website in Q1 2025. Until then, please contact us personally for further information about Key: services.


Key: Leadership & Transformation

We’re business transformation consultants who have walked the walk—for several decades, and across the military, corporate and NGO sectors.

Now we guide others. And our mission is clearly defined.

We help you grow.